{"id":8159,"date":"2026-02-14T16:34:41","date_gmt":"2026-02-14T16:34:41","guid":{"rendered":"https:\/\/jump-pr.onyx-sites.io\/?p=8159"},"modified":"2026-07-29T14:58:26","modified_gmt":"2026-07-29T14:58:26","slug":"jump-18-blog","status":"publish","type":"post","link":"https:\/\/jumppr.tv\/?p=8159","title":{"rendered":"From 2008 to 2026: Jump’s story"},"content":{"rendered":"\t\t
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What were you doing in 2008? It was the year the bottom fell out of the global financial market, so you might not have to think too hard! In fact this event, which triggered a global recession, happened just a couple of weeks after Jump launched in August that year. It’s pretty terrifying to realise you’ve just started a business in one of the most severe economic downturns since the 1930s, but it also makes you incredibly resilient.<\/p>

The broadcast industry looked very different back then. Manufacturers were producing more hardware than software, and digitisation of tape \u00ad\u2013 moving thousands of hours of legacy content to server-based storage \u2013 was becoming a priority for broadcasters.<\/p>

The streaming disruptors were only just beginning to stir. In 2006, Amazon launched its ‘Amazon Unbox’ service, which evolved to ‘Amazon Prime’ in 2011. The following year, Netflix began to transition its business model from a DVD mail rental company to a streaming service, adding the complementary ‘Watch Now’ feature for existing subscribers. Apple TV launched its first-generation set-top box in 2007, and the following year, Spotify and Hulu entered the fray.<\/p>

Comms and the way in which media coverage was disseminated, also looked very different back then. Publications were just beginning to develop digital versions; and we PR folk adhered to strict monthly editorial calendar topics and print deadlines.<\/p>

Social media was limited in the business domain with professionals sceptical about how, or why, they would share information outside their company sphere. As humans we are naturally wary of disruptive technology transitions. Those of you who are Gen-X like me, or baby boomers, will remember using the internet and email for the first time with trepidation. Back in the late 90s, I was seconded to a Y2K project because governments and industry feared computer systems would collapse. They didn’t.<\/p>

We’re witnessing similar suspicion again with AI, which used consciously can be an incredibly efficient and valuable tool. Without Claude AI, building this website would have proved more challenging. It’s a reminder that embracing new tools, rather than fearing them, tends to pay off.<\/p>

Digital first strategies have opened the gateway to more content, more platforms and more creativity both from a broadcast perspective and a comms one. What weaves all these strands together is storytelling. It forms the beating heart of every business, but successful storytelling requires experience and skill. To succeed in 2026 and beyond, companies must craft messaging that reflects their vision and ethos. Comms is no longer about who shouts loudest, it’s about meaning, connection, community and engagement.<\/p>

At Jump, we wear our heart on our sleeve. We provide services that help you to reach\u00a0 customers wherever they are, and to do this in the most creative way. Strategy<\/strong>\u00a0lays foundations, builds momentum and creates impact; media<\/strong> services increase presence through crafted storytelling building legacy; and social <\/strong>influence aligns messaging, finds rhythm through content distribution and cultivates relationships.<\/p>

We aim to do this in the most responsible way by actively supporting climate action. <\/strong>In 2025, we published our first SME Hub Climate Report<\/a><\/strong>. By making conscious choices \u2013 from travel to equipment use \u2013 the company is working towards net zero by 2030 while supporting communities and causes that align with our values.<\/p>

As Jump’s 18th birthday approaches, I look back fondly on the past 18 years and feel grateful for the ups and downs that have positioned the company to where it is now. A unique business that will continue to support broadcast media professionals as we embrace a new era of comms in a new era of business transformation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

What were you doing in 2008? It was the year the bottom fell out of the global financial market, so you might not have to …<\/p>\n","protected":false},"author":1,"featured_media":8573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[145],"tags":[207,205,141,113,143],"class_list":["post-8159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jump-news","tag-207","tag-blog","tag-broadcast","tag-jump","tag-media"],"featured_media_urls":{"thumbnail":["https:\/\/jumppr.tv\/wp-content\/uploads\/2026\/02\/Jump-18-150x150.webp",150,150,true],"medium":["https:\/\/jumppr.tv\/wp-content\/uploads\/2026\/02\/Jump-18-300x169.webp",300,169,true],"medium_large":["https:\/\/jumppr.tv\/wp-content\/uploads\/2026\/02\/Jump-18-768x432.webp",760,428,true],"large":["https:\/\/jumppr.tv\/wp-content\/uploads\/2026\/02\/Jump-18-1024x576.webp",760,428,true],"1536x1536":["https:\/\/jumppr.tv\/wp-content\/uploads\/2026\/02\/Jump-18-1536x864.webp",1536,864,true],"2048x2048":["https:\/\/jumppr.tv\/wp-content\/uploads\/2026\/02\/Jump-18.webp",1920,1080,false],"post-thumbnail":["https:\/\/jumppr.tv\/wp-content\/uploads\/2026\/02\/Jump-18-421x237.webp",421,237,true],"bravada-featured":["https:\/\/jumppr.tv\/wp-content\/uploads\/2026\/02\/Jump-18-421x300.webp",421,300,true],"bravada-featured-lp":["https:\/\/jumppr.tv\/wp-content\/uploads\/2026\/02\/Jump-18-620x300.webp",620,300,true],"bravada-featured-half":["https:\/\/jumppr.tv\/wp-content\/uploads\/2026\/02\/Jump-18-800x300.webp",800,300,true],"bravada-featured-third":["https:\/\/jumppr.tv\/wp-content\/uploads\/2026\/02\/Jump-18-512x300.webp",512,300,true],"bravada-lpbox-1":["https:\/\/jumppr.tv\/wp-content\/uploads\/2026\/02\/Jump-18-310x250.webp",310,250,true],"bravada-lpbox-2":["https:\/\/jumppr.tv\/wp-content\/uploads\/2026\/02\/Jump-18-1240x300.webp",1240,300,true],"portfolio_item-thumbnail":["https:\/\/jumppr.tv\/wp-content\/uploads\/2026\/02\/Jump-18.webp",600,338,false],"portfolio_item-thumbnail@2x":["https:\/\/jumppr.tv\/wp-content\/uploads\/2026\/02\/Jump-18.webp",1200,675,false],"portfolio_item-masonry":["https:\/\/jumppr.tv\/wp-content\/uploads\/2026\/02\/Jump-18.webp",600,338,false],"portfolio_item-masonry@2x":["https:\/\/jumppr.tv\/wp-content\/uploads\/2026\/02\/Jump-18.webp",1200,675,false],"portfolio_item-thumbnail_cinema":["https:\/\/jumppr.tv\/wp-content\/uploads\/2026\/02\/Jump-18.webp",596,335,false],"portfolio_item-thumbnail_portrait":["https:\/\/jumppr.tv\/wp-content\/uploads\/2026\/02\/Jump-18.webp",600,338,false],"portfolio_item-thumbnail_portrait@2x":["https:\/\/jumppr.tv\/wp-content\/uploads\/2026\/02\/Jump-18.webp",1200,675,false],"portfolio_item-thumbnail_square":["https:\/\/jumppr.tv\/wp-content\/uploads\/2026\/02\/Jump-18.webp",800,450,false]},"_links":{"self":[{"href":"https:\/\/jumppr.tv\/index.php?rest_route=\/wp\/v2\/posts\/8159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jumppr.tv\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jumppr.tv\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jumppr.tv\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jumppr.tv\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8159"}],"version-history":[{"count":32,"href":"https:\/\/jumppr.tv\/index.php?rest_route=\/wp\/v2\/posts\/8159\/revisions"}],"predecessor-version":[{"id":8773,"href":"https:\/\/jumppr.tv\/index.php?rest_route=\/wp\/v2\/posts\/8159\/revisions\/8773"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jumppr.tv\/index.php?rest_route=\/wp\/v2\/media\/8573"}],"wp:attachment":[{"href":"https:\/\/jumppr.tv\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jumppr.tv\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jumppr.tv\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}