What We Learnt From IBC2016
So what did we learn at 2016? The biggest challenges facing broadcasters and media companies are three-fold: creating efficiencies within their own business; maximising the value of their content; and competing with newer more agile Disruption in the industry is not just coming from the (OTTs, IT giants, etc.) but also
Cutting through the noise
Many years ago the music creation industry underwent a very rapid, and for some quite painful, shift from hardware to computer-based production. Though there were teething problems, the ease of use, effortless recalling of previous work and overall efficiency all helped win the day. Except possibly for the listener. Putting the
Introduction to Video Marketing
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JUMP EXPANDS TEAM WITH APPOINTMENT OF ALICIA ROOT
Prior to joining Jump, Alicia held the role of US Account Executive at Platform PR, where she represented clients in the broadcast, TV, and digital media space. Prior to Platform PR, Alicia worked as a PR consultant for other agencies across the broadcast/professional video sector.
What’s in a name? Branding tips and more.
What’s in a name? Branding tips and more. By Victoria Orford Have you ever asked yourself why a company has chosen its name and what the name means? More importantly, how does the name influence your decision to work with that company? What about names of people? How often has the image you
Post IBC2015 Technology Review by the Jump team
As the dust settles on IBC 2015, the Jump team have spent some time reflecting on the show. What were the key discussion points? Which technology and trends look realistic and which look like a pipedream? Here are a few pointers that we picked up on our travels. What of industry
How do you catch your favourite TV shows?
Are you ever in to watch anything when it’s actually on? New stats show that this is the first year ever to see a drop in the number of TV sold sets in the UK, while in the US, people are abandoning their flat screens in favour of catching up
Does your website pass the new Google mobile test?
Alongside the fact that, according to the sages of the internet, you have around eight seconds to impress someone visiting your site for the first time (including load time!), now Google has made it the task even harder. As of this week, sites that aren’t mobile-friendly are going to be
Social Media Guide and How To.
Whether it’s the weather man on your local news, your childrens’ school blog or even Barack Obama, they are all either asking you to follow them on Twitter or encouraging you to look at their blogs, Facebook page, or YouTube account. Social chatter is all around us but what do
Exset BV Brand Identity & Exhibition Design
Brief: To provide exhibition graphics for CommunicAsia to compliment the launch of significant new services and products. Jump also provided a creative refresh of existing logos and revised product collateral.