Jump is a B2B communications agency who provides bespoke PR, marketing and creative services to broadcast and media technology companies globally, from content acquisition to delivery to the home.
BLOG by Oscar Gutierrez, VP Business Development, Switch Media
With more people willing to watch ads on AVOD services than pay for subscriptions, there are even greater opportunities for brands to increase consumer reach in much more targeted ways. The key to providing a powerful advertising solution is being able to utilise detailed metadata and user data to serve up relevant ads, and to do so seamlessly. Read more.